Barthes has been selected as China's 500 Most Valuable Brands for 5 years

According to the Paint Purchasing Network, among the 24 chemical enterprises listed in this year's "China's 500 Most Valuable Brands", Guangdong Badsch Chemical Co., Ltd. (hereinafter referred to as "Badsch") ranked 285 with a brand price of 20.537 billion yuan, and the brand value increased 21% compared with 2018. This is Badsch. For five consecutive years, it has been ranked as "China's 500 Most Valuable Brands".

Barthes, under the leadership of Chairman Fang Xueping, continues to promote the strategy of "product + service" and explore new valuable products, such as the joint resin giant Dismann, which is exploring and developing wood powder coatings for the first time in the world; the joint resin giant Zhanxin, which is developing green and environmentally friendly waterborne UV paint products. Of course, Barthes has also explored the "sharing" business model and built the first centralized paint spraying base in China. With the change of national policy and the change of terminal consumption, Barthes is also making a series of positive changes. According to the Paint Purchasing Network, Barthes Wood Powder Coatings has made three major technological breakthroughs at present: the first time to achieve transparent effect on solid wood, the first time to achieve plane leveling effect (smooth surface), and the first time to achieve the coating combination of powder bottom + water surface. In the past brand value evaluation, Barthes has attracted the attention of scholars and experts in the world brand laboratory. Accurate brand positioning, strong scientific research strength, innovative enterprise spirit, fast-growing product sales, strong industry leadership and so on are the important factors for Barthes to be listed for five consecutive years. The most valuable brand of China 500 published for 16 consecutive years, the brand value was evaluated by the method of present value of earnings. In the economic applicable law-based report, which combines consumer research, competition analysis and the forecast of future income of enterprises, Barthes, which has more than 20 years of brand history and is well-known, ranks 285 with 20.537 billion yuan. According to previous brand value data and rankings, the growth rate of Barthes is 20% or even higher. According to the climb, compared with the brand value of Bates in 2018 of 16.968 billion yuan, ranked 286, the award has been improved in both brand value and ranking, indicating that Bades has made a big step forward again. Over the past few years, Barthes has implemented a series of measures such as technological and product innovation and upgrading, corporate culture transformation and internal resource integration. Today, Barthes has seven major production bases with annual sales exceeding 3 billion, and has been listed on the list of 500 value brands in China for five consecutive years. As a national enterprise in China, Bates Group will continue to uphold the corporate mission of "healthy life, environmental protection", hold high the banner of "quality lead, service first", and strive to realize the enterprise vision of "building a world-class National Paint leading brand". Let the Buddis brand take root in China and let the Chinese brand look to the world.