The fierce competition in the paint industry calls for promoting development

It is known that many paint brands have risen one after another, making the competition of raw materials market of coatings extremely fierce. Coatings are resource products. With the strengthening of international supervision and investigation, the shortage of raw materials will not be improved in the short term. Last year, the price of raw materials of coatings has risen one after another, and the profit space of products has been affected. Extrusion, the market economy, is only reasonable profit space wandering. In order to improve the brand and enhance the comprehensive competitiveness of Ming Dynasty, various paint brands have launched a variety of marketing and planning means to attract more consumers, such as the more humanistic decoration of stores, more specialized marketing product guidance, more in-depth environmental protection concepts, more prominent marketing activities. Modernization and information technology, the use of modern technology and means, high demand, high taste, high consumer customer groups to provide personalization. At present, the coatings market has begun to develop from traditional, single-direction decorative coatings to environmentally friendly coatings. Many paint brands are competing for the emerging paint market with fierce competition. Paint manufacturers have also changed the old-fashioned way of channel construction, and adopted diversified forms such as network terminal direct marketing to expand the market.

 Coatings market has not been a dominant situation, foreign enterprises in the market have a large market share, but in recent years, domestic paint manufacturers are also gradually rising. Over the past 10 years, the vigorous development of China's construction industry has led to the rapid growth of China's paint industry. According to statistics, the total output of China's coatings industry has exceeded 14 million tons, an increase of 102%; the current industrial output value is about 330 billion yuan, an increase of 12%; the total profit is about 24 billion yuan, an increase of 13%. However, China is a big paint producer, but not a strong paint producer. There are nearly 10,000 paint factories in China, of which about half are civil coatings enterprises, and a few domestic brands have not imported foreign brands in terms of technology and quality. However, in the field of industrial coatings, China's military industry, nuclear power, aircraft carriers, aerospace and other top-end industries are constrained by the shortage of enterprises, lack of talents and limited technological innovation. Industrial coatings basically rely on imports in the production of container coatings, ship coatings, large aircraft coatings and other top products. Over 80% of foreign-funded enterprises and Sino-foreign joint ventures make up the majority. These Japanese and European and American enterprises use technical barriers to form monopolies, and national brands are thrilled. The emergence of new coatings is an opportunity for domestic coatings enterprises to seek their own position in the dispute between the old and the new coatings industry only by rapidly improving their technical level, management level, product quality and marketing ability. At the same time, China's paint market can develop healthily and orderly, so that consumers can get real benefits.