2020 makeup in Seoul exhibition cancelled

Next year, it will be held in Los Angeles, Shanghai, Paris and New York. In 2020, makeup in Seoul, the largest beauty fair in Asia, will be cancelled. According to InfoPro digital, a French exhibition service provider, makeup in 2020 The exhibition will be held in Los Angeles in February, Shanghai in April, Paris in June and New York in September. In order to support the rapid expansion of Asian market from one country to another, the venue was changed to Shanghai, China. In 2010, makeup in The exhibition was held in Paris for the first time, and quickly became the world beauty industry strength exhibition, held in the world's major cities every year. With the rapid development of k-beauty, makeup in Seoul has always supported relevant efforts to enter overseas markets. Most Korean enterprises, such as KOMA, coson, new world yingteli, samhwa plastic and snpworld, have participated in this year. In order to quickly enter the most potential market, makeup in has been trying to find opportunities for common development with enterprises. South Korea has always played an important role in the exhibition market in Asia. With the change of beauty trend, the market scale in Asia is expanding The industry has also expressed concern that 'makeup in Seoul', which focuses on the field of make-up, will no longer be held. People in the industry said that "the reason for the cancellation of makeup in Seoul next year is that the development potential of China's cosmetics market is very high and the scale of the two markets is quite different. Therefore, although there are many enterprises participating in the exhibition, it's a pity that Korea's domestic exhibition will be cancelled." Another person in the industry said that "k-beauty has always been focused on skin care, so it's only a matter of time before the cancellation of make-up activities. Recently, it has been commented that k-beauty's popularity is not the same as before, and it needs a lot of efforts to stand firm in the international market."