Macro development of art coatings market - targeting the middle class

Art coatings do not originate from modern inventions. There is evidence of using similar products in Europe hundreds of years ago, but in the near future, the popularity of art coatings has risen sharply. There are two reasons for the market demand: internal and external. The internal reason is that people are not satisfied with the single color coating products, but pursue the new art coating online coatingol.com which has the characteristics of individual color design function and natural environmental protection. In short, the art coating is in line with the new consumption concept of the contemporary people. The external reason is that the coating industry is developing towards the direction of low pollution or no pollution and water-based. At the same time, the consumption tax policy of coatings and the corresponding policies and regulations make the cost of coatings increase, and the market profit space is compressed. Facing the pressure of transformation, the coatings industry is exploring new markets (especially the middle class market) and promoting the development of art coatings. Aiming at the middle class, the "Wealth Report 2015" points out that China's middle class population is 109 million, accounting for 11% of China's adult population. Euromonitor consulting points out that the number will reach 700 million by 2020.

The Accenture report also shows that 70% of Chinese will be middle class by 2030. From this perspective, China has become the country with the largest middle class population in the world. The rise of China's economy has given birth to the largest urban potential of the middle class. The biggest characteristic of the middle class is stable and rich income, which can be expected in the future. At the same time, the pursuit of the middle class is not only economic wealth, but also the quality of life. Living environment may not reach luxury, but there is a pursuit of exquisite life in decoration. Fashion strategy middle class pursues fashion. Now consumers pay more and more attention to interior decoration and fashion elements and artistic effects after purchasing new houses. The wall is the largest unit in the home decoration, and it is also the fastest and most direct source of visual effect. In the past, consumers tend to show the color and wealth of decorative materials, while in the present, consumers tend to use art coatings to decorate buildings, presenting a simple and natural style, hoping to show a deeper cultural connotation. In line with the trend of the times, we pay attention to the personality and distinctive characteristics of interior decoration, showing a unique charm and architectural style. With the rise of consumer's consumption grade and purchasing power, decorative art coatings with personality and fashion are more and more favored by consumers.

Quality traceability management strategy when each link or process is completed, data of results and other relevant elements shall be recorded, and relevant data of operators shall be recorded for later analysis. Record the quality of the product in the form of two-dimensional code or bar code at the corresponding position of the product and paste it. Records and products are transferred in the process of production and sales at the same time. When product problems occur or quality inspection is needed, only through the management platform, both managers and consumers can understand the storage and flow direction of products, so as to facilitate investigation, punishment and responsibility identification. Quality traceability can help enterprises to realize the production process and quality management in real time, efficiently, accurately and reliably. Besides, it can also be applied in product sales service to help customers know when, where and by whom the coating is produced, and when the coating is carried out. By providing customers with transparent sources, reliable quality and reasonable prices, they will inevitably be sought after by the middle class.