Dior opens 3D virtual online store

Due to the impact of the new crown epidemic, many shops are closing their stores one after another. Dior uses 3D technology to virtualize the flagship store and opens a 3D virtual online store, allowing customers to sit in the Champs Elysees store in Paris. In order to more realistically simulate the feeling of visiting the store, Dior Beauty will also change the store furnishings according to the season, for example, blooming flowers will be placed in spring.

This virtual online store is Dior ’s Maison Christian Dior flagship store that just opened on the Champs Elysées in Paris in February this year. Through 3D technology, it is copied almost intact, and netizens can 360 degrees Browse stores by location.

Just like the real shopping scene, starting from the outside of the store, you can enter the store by sliding the mouse and tapping the arrow. All products are neatly displayed according to the category. According to the direction and direction of the arrow, you can learn more about the product. In addition to perfume, it also includes body washing Protection, scarves, gift boxes, etc. There is an electronic screen behind the cash register, which can play the brand's promotional video at the touch of it.