The architectural coatings market will develop towards high-end

Judging from the competitive landscape of the architectural coatings industry, three of the top five brands in 2019 are domestic brands. At the same time, the top five pick rate is increasing to 58% in 2019. On the demand side, although China ’s real estate sales have declined in recent years, the demand for architectural coatings has continued to grow due to accelerated urbanization and old house renovation. China ’s demand for architectural coatings will reach about 7.3 million tons in 2020. China's demand for architectural coatings will exceed 8.5 million tons in 2024.

In terms of production, China's architectural coatings industry has a "south strong and weak north". The development of enterprises in Guangdong has accelerated, the brand effect is good, and the market share is relatively high, mainly for civilian decoration needs; while in the north, due to backward technology, The industry is developing slowly, not paying attention to brands, and the current market share is relatively low.

The country continues to raise the standards of green energy conservation and environmental protection in buildings, which also limits the expansion of China's architectural coatings production. In recent years, relevant national departments have put forward a list of double-high (high pollution and high environmental risk) products, and recommended that relevant national departments formulate targeted economic policies and regulatory policies to curb the production and use of products with high pollution and high environmental risks. And export. Therefore, the relevant experts said that in the context of demographic changes leading to reduced labor supply and increasing pressure on resources and environment, the architectural coatings industry should focus more on eliminating backward production capacity, energy conservation and emission reduction, and developing environmentally friendly, high-end Type, high-functional products come up, strengthen scientific and technological innovation, and accelerate the transformation of enterprise innovation strategy from emphasizing technology introduction to emphasizing independent research and development. Through independent innovation, cultivate their core capabilities and enhance corporate profitability.

On the occasion of the opening of 2020, the economy of all walks of life in the country has been hit by the new crown pneumonia epidemic. Although it has basically resumed work, the consumption growth momentum of users affected by the epidemic is insufficient, and various industries are relatively downturn. According to the current domestic situation, the consumption of the architectural coatings industry in the first half of 2020 has dropped substantially year-on-year. As far as the architectural coatings industry is concerned, this epidemic is a period of reshuffle in the industry. The concentration of the architectural coatings market will continue to increase in the future and will develop towards branding in the future.

In the context of this epidemic, many small enterprises have been eliminated. In the future, the industry will develop towards branding and diversification, and coatings with higher antibacterial, safety, and health are more popular. From the perspective of long-term demand, the growth rate of China's real estate industry has slowed, and the demand for architectural coatings has decreased. However, due to the accelerated urbanization and the renovation of old houses, the demand for architectural coatings market will continue to grow steadily in the future.