Together with Givaudan, Finnish perfume upstart launches 5 new fragrances

Finnish luxury perfume brand upstart Nakuna Helsinki has collaborated with Swiss flavor and fragrance giant Givaudan to launch a new fragrance line. There are five unique fragrances in this series, which show the unique experience of northern Finland, such as the cold when swimming in the open water, the magic of the midsummer night magic show or the excitement brought by the rally car.

Founded in 2019, Nakuna Helsinki worked closely with Metsä Board, a subsidiary of Europe's leading producer of premium virgin fiberboard, Metsä Group, to create a brand that demonstrates its brand philosophy and value Perfume packaging.

For entrepreneurs, it is very important for packaging to reflect the brand story and value. Jaakko Veijola, Creative and Marketing Director of Nakuna Helsinki, said: “Finland is a pioneer in sustainable development, and the packaging design team of Finlin Paperboard is an ideal key partner. Perfume is a luxury product with carefully selected ingredients and a long-lasting fragrance .We hope to extend the same sustainable development ideas to our product packaging, and we (according to this idea) have chosen our own cardboard and packaging solutions. "

The packaging of Nakuna Helsinki's new perfume is not only plastic and glue-free, but also completely recyclable. The packaging used is light and durable. The surface of the package not only has a luxurious natural sense, but also meets the special effects such as demanding printing and bronzing. This packaging and envelope uses Fenlin Cardboard Natural FBB series of folding cardboard weighing 270 grams per square meter. The internal structure uses Finn cardboard Natural WKL Bright series of white kraft cardboard to create lightweight and durable micro grooves.