Chairman of IFRA issued an article detailing the dilemma of the daily fragrance

The newly appointed chairman of the International Daily Flavors and Fragrance Association (IFRA), Hans Holger Gliewe, issued a very calm and serious assessment of the challenges faced by the daily fragrance industry.

Gliewe said that despite the efforts of the daily chemical industry to obtain the "essential industry" certification, it can continue to operate during the global blockade and provide key raw materials for hand sanitizer, soap and household cleaning products. The rapid decline.

 He said that sales of high-end perfumes were "severely frustrated" due to the closure of stores and the collapse of the aviation industry leading to the suspension of shopping at airports.

In addition, consumers are reducing social activities, while paying attention to their own health while being at home for epidemic prevention, and are also under greater economic pressure. None of these factors contribute to the sale of luxury goods such as perfume.

 Gliewe emphasized that the reality of the epidemic was cruel, without any sugar coating. "The economic impact of the new crown epidemic will be great, and it will bring losses. Our key is to ensure that the industry recovers as quickly as possible, turning the crisis into an opportunity for everyone."

 At the end of March, the American consulting and market research company Kline & Company predicted that in the worst case, the US cosmetics and personal care market will decline by more than 8% in 2020. The company pointed out that in the current situation, the possibility of the worst situation is increasing.

Some recent predictions are even more bitter. Management consulting firm McKinsey (McKinsey) issued an article in May, saying that “based on the scenes and current trends that are generally foreseen by global executives, we predict that global beauty industry revenue will decline by 20-30% in 2020. In the United States, if later this year Once the epidemic breaks out again, the decline will reach 35%. "