L'Oréal will participate in the CIIE in the form of 'ecosphere'

As the largest FMCG exhibitor for the three consecutive CIIEs, L'Oréal Group officially announced that it will make a breakthrough in the form of "ecosphere" co-creation, and join hands with technology startups and consumers to create booth content, Experiences and activities allow Chinese consumers to explore the "beauty of the future". Among them, in the "responsibility" theme exhibition area, L'Oréal will tell the story of the group fighting the epidemic with China, the Chinese market and other global markets during the epidemic in the form of integrated media, and will also focus on displaying the social responsibility projects carried out by the group and its major brands. At the same time, at the inaugural meeting of the 3rd CIIE Exhibitor Alliance held on July 26, L'Oréal was successfully elected as the first rotating chairman of the current exhibitor alliance council for a term of three months.