Ashland pushes natural styling polymer, raw material is cassia seed

Recently, Ashland launched a naturally-derived styling polymer Styleze CSP™, which has the characteristics of strong styling power, moisture resistance and high elasticity. Compared with other natural styling polymers, Styleze CSP™ uses Cassia seed as its raw material, so the residue on the hair can be as low as negligible.

As consumers' demand for natural ingredients in beauty products continues to increase, hairstylists are also continuing to look for natural ingredients. In terms of styling, natural extraction methods are very challenging because they often cannot provide the performance of similar products with synthetic products.

This polymer is derived from wild cassia seed, which is purchased from Ashland and harvested naturally in India. This type of ingredient has been used in Ayurvedic and Chinese medicine for more than four thousand years.

Ashland's global marketing manager Denise Costrini said: "Styleze CSP™ polymer meets the needs of naturally positioned styling formulations, while maintaining the hair elasticity, firm styling power and moisture resistance required for styling."

"Compared with traditional synthetic products (for example: PVP), Styleze CSP™ gives hair better elasticity and styling power, and at the same time advocates the very important natural concept that consumers are looking for free from other residues. The natural styling polymer on the hair. Stylezse CSP™ has 69% natural source content (according to ISO 16128) and can maintain moisture resistance for 24 hours, which is better than PVP."

Styleze CSP™ polymer provides a hand-free gel that is easy to remove from the hair. The versatility of this polymer allows it to be used in a variety of hair products, from styling gels and shaving creams to waxes, mousses and serums. liquid. Styleze CSP™ is a viable alternative to PVP that can improve the naturalness of styling formulas.