Guoguang's net profit increased, profit margin expanded, and channel customers exceeded 5,500

On August 7, Guoguang Shares (002749) released the 2023 interim report, during the period from January to June 2023, the company achieved operating income of 954 million yuan, an increase of 8.94%; Net profit of 169 million yuan, an increase of 20.11%

The business scope of Guoguang Shares includes chemical pesticide manufacturing and chemical fertilizer manufacturing, mainly engaged in the research and development, production and sales of pesticide formulations based on plant growth regulators and high-end water-soluble fertilizers, and is currently the most registered products of plant growth regulators and formulations. As of June 30, 2023, Guoguang has 297 pesticide product registration certificates (of which 50 are biological pesticides) and 100 fertilizer certificates　　

Plant growth regulator has the characteristics of low cost, quick effect, small amount, significant effect, relatively high input and output, is the production of high-quality agricultural products, pollution-free organic green food, agricultural production increase, agricultural disaster resistance indispensable means of production, is also one of the supporting measures of agricultural intensification, scale, mechanization.

As one of the earliest domestic enterprises to enter the plant growth regulator industry, Guoguang Shares adhere to the "three adjustment" positioning of regulators, regulation technology and regulation program in the long-term application and promotion, focusing on the advantages of regulators, water-soluble fertilizers, garden maintenance products and other categories, insisting on highlighting the core role of technical services, and has gradually formed a strong brand of domestic plant growth regulators.　

In recent years, Guoguang Shares have acquired a number of plant growth regulator research and development, production, sales of the main company, the original enterprise to maintain the same production functions after the merger, in the terminal sales by the company unified planning, the implementation of multi-brand operation.　　

At present, Guoguang shares have five product production bases and five marketing business segments.

Guoguang shares said that the multi-brand operation is conducive to each brand covering blank crops and blank markets on different application crops, increasing market share and enhancing the company's competitiveness.

In the first half of 2023, Guoguang Shares solidly promoted various work around the annual business plan, and there were two major characteristics in terminal promotion.　

First of all, Guoguang insists on highlighting the core role of technical services, insisting on the promotion of crop-oriented crop control programs and crop whole-process solutions, building technical services in the field, providing growers with whole-process and accurate crop planting management technical services, and promoting market operation with crop planting management technical services.

Secondly, Guoguang shares deepen the multi-brand strategy, accelerate the expansion of multi-channel market; In the first half of this year, the channel customers of Guoguang shares exceeded 5,500.

Overall, in the first half of this year, the gross profit margin and net profit margin of Guoguang's products increased compared with the same period in 2022, and the expansion of product profit margin was mainly affected by the price fluctuations of upstream raw materials. In addition, the increase in product sales of listed companies also has a positive impact on the company's performance growth.