Monday Haircare founder launches Osāna Naturals

Available now at Target US, Walmart US and Walmart Canada, Osāna Naturals launches six functional fragrances, each designed to support skin and hair health with hydrating ingredients and replenishing botanical extracts.

The range of products includes body wash, hand soap, hand/body lotion, shampoo and conditioner, which utilize science-backed scent technology to reduce stress, increase calm and improve overall mood.

Osāna Naturals prioritizes being cruelty-free, earning the Leaping Bunny approval from Cruelty Free International. All products are also free of common additives, like sulfates, phthalates, parabens, BHA, BHT, mineral oil and aluminum, and is dermatologically tested, pH balanced, and suitable for all skin and hair types.

Lupton is an Auckland-based beauty entrepreneur who believes in making quality beauty products accessible to everyone without compromising modern values or efficacy.

"I firmly believe that everyone should have access to luxury beauty products, and that accessible pricing or shopping experience should not equate to sacrificing modern values or efficacy," said Lupton.

"There is a gap in the mass market for modern, beautiful and effective personal care, and we’re excited to finally be able to offer shoppers the products they crave and deserve through Osāna Naturals."

"Combining quality ingredients and cruelty-free certification with sensory fragrance and beautiful packaging – and all in one product – is no longer limited to luxury or niche brands, With Osāna Naturals, we are bringing a new approach to personal care to the masses." adds Lupton.

Lupton launched her first brand, Monday Haircare, in February 2020 with the goal of making quality hair care products more accessible. Four years later, Monday has won multiple beauty awards, is stocked in 50,000 locations at more than 100 retailers in 33 countries, and has been named the top 1 hair care brand on TikTok.