Sephora will open 35 more stores in the United States this year

On March 11, Sephora announced plans to open 35 new stores in the United States this year.

The new Sephora stores opened in 2019 are located in 32 cities such as Palm Spring, California, Washington and Ford. Mary Beth Laughton, Executive Vice President of Sephora Retail, said: "We have been working to further enhance our customers'personalized and convenient full-channel experience in Sephora, with almost seamless physical and digital connections and highly customized at each contact point."

Lawton Vice President also said: "Our customers can browse our beauty products online or use our Sephora app, use our digital 'Happening at Sephora' tool to find activities, lectures and services in the store, or go to physical stores or use the virtual assistant `Sephora Virtual Assistant' digital space to try out products."

He added that "we are very happy to be able to do business in more communities this year, bringing the most prestigious beauty services to more American customers, including our enthusiastic beauty consultants."

Sephora currently has more than 460 physical stores all over the United States, and has more than 660 in-store stores in JCPenney chain stores.