Beiersdorf launches Eucerin Hyaluron-Filler Epigenetic Serum for skin care

Beiersdorf has made its first foray into epigenetic skin science with the launch of an epigenetic serum under the Eucerin brand. The German Nivea maker says the launch paves the way for a skin rejuvenation revolution.

The active ingredient Epicelline promises to reactivate youth genes and reverse signs of aging. Supported by hyaluronic acid, glycine saponin and enoxolone, the formula is designed to enhance firmness, reduce wrinkles, lift, improve facial contours and restore youth.

Vincent Warnery, CEO of Beiersdorf, commented: "We have achieved a truly life-changing result from our groundbreaking epigenetic research: Eucerin Hyaluron-Filler Epigenetic Serum - a product that simultaneously combats ten signs of skin aging for a youthful look. With our Eucerin Hyaluron-Filler Epigenetic Serum, we are revolutionizing skin care - not for the first time in Beiersdorf's history and certainly not for the last."