Meeting of Advisory Committee of China Bakery and Sugar Industry Association

Recently, the working meeting of Expert Advisory Committee of China Baked Food and Sugar Industry Association was held in Xiamen City, Fujian Province in 2019. The meeting was sponsored by China Baking Sugar Association, Xiamen Maiwei Industry and Trade Co., Ltd., Xiamen Luyan Food Co., Ltd., and Xiamen Xiangyang Yinke Food Co., Ltd. Zhu Nianlin, concurrent vice-president of China Light Industry Federation and chairman of China Baking Sugar Association, Zhang Jiukui, deputy director and secretary-general, Zhang Shuai, deputy secretary-general, Yang Mumei, deputy secretary-general of China Light Industry Federation, Zhang Bin, secretary-general of professional committee of candy chocolate, candy and puffed food, Kang Hengping, secretary-general of the National Baking Material Equipment Distributor Committee, and Li Ruiguang, Deputy Secretary-General of Xu Qingling, deputy editor of China Baking Magazine, and nearly 30 industry experts and consultants attended the meeting. The meeting was chaired by Zhang Jiukui.

At the meeting, President Zhu Nianlin of China Baking Sugar Association made a speech and delivered a speech. Zhu Nianlin said that at present, in the environment of increasing human resources, raw materials, paper packaging and other costs, and increasing investment in environmental protection, enterprises are facing such prominent problems as increasing production costs and operating pressure. To this end, the Party and the state have issued a number of policies, such as preferential policies for private enterprises, tax cuts and fee cuts, and reducing the rate of pension insurance, to release a positive signal to baked food and sugar industry enterprises from the policy level. He believes that the current national economy is facing a complex domestic and international situation. In the short run, the increasing downward pressure will not ease, but the long-term trend towards a better one remains unchanged.

This year, we will celebrate the Seventieth Anniversary of the motherland's birthday, and it is also the key year to win the victory of building a well-off society in an all-round way. It will make people live better and better, and the requirements for food production enterprises will be higher and higher. Zhu Nianlin stressed that the industry is in the transformation and upgrading stage from high-speed development to high-quality development. Industry experts and enterprises shoulder more responsibilities. They should make more suggestions and contribute to the development of the industry.

Zhang Jiukui briefed on the development of baked food and sugar industry in 2018 and the working situation of the association in 2018 and the main points of its work in 2019. According to the statistics of Enterprises above the scale and industry calculation data of the National Bureau of Statistics, in 2018, the total output of baked food and sugar products (including cakes/bread, biscuits, candy chocolate, frozen drinks, instant noodles and preserves) in China was 26.4636 million tons, the main business income was 563.405 billion yuan, an increase of 612% over the same period, and the total profit was 51.321 billion yuan, an increase of 1 billion yuan over the same period. The value of export delivery was 17.966 billion yuan, an increase of 9.27% over the same period last year. The overall operation of the industry shows the characteristics of steady growth of production, increasing industry scale and strength, stable product quality and providing safe and high-quality products have become the consensus of the industry, and the trend of brand consumption is obvious.

During the discussion session, the experts discussed the current economic situation, industry situation and development trend in depth, fully affirmed the work carried out by the Association in 2018, and actively made suggestions on how to carry out industry work in 2019. We believe that the new era should have new ideas, advocate the concept of healthy life, pay attention to food safety, guide consumption concepts, and strengthen professional training. Experts recommend that the commission be grouped according to its expertise and that each group have a special research topic. The association should formulate standards and qualifications for industry training to embody the craftsmanship of baking industry. We should improve the quality of food, combine traditional product culture with tourism and agricultural products, develop creative companionship gifts, and actively promote the development of the industry in many aspects. Through increasing school-enterprise alliance, the baking education system will be more complete and comprehensive. We try to explore the organic combination of traditional staple food and baking, and guide consumers with the concept of health theme.