Supply and demand two-way power generation sugar market is still a great 'article' to do

Cutting back on sugar is one of the dietary shifts consumers have made in the past year, according to the data. For some consumers, cutting sugar in food and drinks may seem healthier. At the same time, governments have introduced policies to encourage companies to develop clean-label products. In terms of demand, the sweetener market continues to boom under the two-wheel drive policy.

On the demand side: cutting sugar changes lives.

Research shows that 80% of EU consumers are avoiding and cutting back on sugar.Specifically on the product side, food and beverages are a top priority.Which products in SiII are most concerned about sugar reduction?

According to UNESCO Soft Drinks Europe, the average amount of added sugar in the European soft drinks industry will fall by 3.6 percent between 2019 and 2021. The trend is spreading to other product categories, such as non-alcoholic beverages. Eighty-six percent of consumers said it was important to reduce sugar in non-alcoholic beverages.

In the alcoholic beverage sector, sugar reductions are also on the rise.Reducing sugar in alcohol products is also veryimportant, according to 65 percent of EU consumers.In terms of sugar reduction, taste came first, alcohol content second and calories third.

In addition to beverages, sugar reductions in food are also on the rise.According to Innova, sugar-free ice cream and cookies are growing at a CAGR of 13 percent and 14 percent, respectively, from 2017 to 2021, and all categories can be seen with reduced-sugar, low-sugar, no-added or even zero-sugar claims.In addition, products with an implicit relationship to sugar risk consumer criticism if they are not reduced.

Supply side: Next generation products

Stevia data show that the global natural sweetener market size is expected to reach US $27.94 billion by 2026.As a member of the non-nutritive sweetener family, stevia has a strong growth trend.According to a study by Australia's Deakin University, the region covered by its stevia data had the highest rate of growth between 2007 and 2019.Natural sweeteners are classified as sugar alcohol and non-sugar sweeteners, sugar alcohol sweeteners such as erythritol and non-sugar sweeteners such as stevia and grosvenor.Stevia is obtained by plant extraction, which has more natural advantages and cost advantages.At the same time, stevia is high in sweetness and is a high-powered sweetener.

Although stevia has certain advantages over erythritol, which is more widely used in China, it is subject to regulations..Currently, according to our regulations, stevia is used in the baking sector, mainly in pastry, cookies and cocoa products.In 2016, glucose-based stevioside was approved as a food additive, which can be formulated into food flavor and used in all kinds of food (except Table B.1 food category of GB2760-2014).The dosage is appropriate for the production needs.This has limited the development of stevia to a certain extent, but the trend of stevia applications is expanding in the global market.

In addition to Aloxone, new sweeteners are expected to hit the bigger stage..Aloxone, for example, is currently going through a novel food process to gain regulatory approval in Europe.In terms of functional innovation, alone is a good choice to replace some of the functions of sugar itself, such as texture and Browning reaction.The data indicate that the aloxolone market is expected to grow by 10.1% annually and reach a size of nearly US $390 million by 2030.Currently, foreign companies have introduced products with added alcoholic sugar.

Aloxone is approved in 13 countries, including Japan, South Korea, Canada, Mexico, Singapore and Australia.In August 2021, the National Health Commission accepted an application for D-aloxone as a new food ingredient, and the use of naloxone as a sweetener is expected to be approved in the second half of 2023 or 2024.

In the long term, naloxone can be used as an optimal substitute for novel substances in terms of productivity, cost, and health and safety performance.Among domestic manufacturers, Bowling Treasure and Bailong Chuangyuan are already producing on their own, and Sanyuan Bio and Jinhe Industry are in the planning stages and expected to land soon.

Alkaloids have a strong landing capability, and their application will bring the effect of upgrading and enhancing efficiency.On the one hand, it could appeal to some special groups by improving diabetes, preventing obesity and lowering blood glucose and other functions.At the same time, it can optimize certain products in the existing erythritol market to upgrade and expand the market.

Special Syrups Special syrups are also emerging as a new sugar replacement solution as they both meet consumer needs and provide recipe designers with significant processing convenience.

The UNESCO survey found that 53 percent of consumers preferred rice syrup and 48 percent had a positive impression of cassava syrup, which is a recognizable syrup substitute that can be applied directly in large quantities and is a friendly label that helps consumers identify..Cargill announced in May that it was expanding the capacity of its Indonesian sweetener plant, more than doubling the company's capacity for organic and non-GMO tapioca syrup to meet its target of 12,000 tons of tapioca syrup per year by 2024..Cassava syrup is primarily used in foods such as ice cream, snacks, and confectionery products, including hard candies, caramels, marshmallows, and fudge.Cargill said tapioca syrup is moving toward a more predictable future as customer demand grows and consumer awareness improves.

Overall, the main applications of the sugar substitute market are still concentrated in the beverage direction..While the category of sugar-reduced products in the food direction is constantly expanding, it is not nearly enough..In fact, aside from beverages, baking, table sugar, condiments, etc., are the tracks where there is significant demand for sugar reduction, and there are still very few companies that are expanding related businesses..There is reason to believe that R&D will bring more room for development to the market by selecting ingredients that are truly consistent with health and safety and guarantee taste, building new product lines that are highly matched to the health needs of users, and giving consumers a new experience..The market for sugar substitutes is far from reaching its ceiling.