Fast Dissipation Market Annual Growth of 5.4% in the First Half of the Year

CCTV Market Research (CTR), a market research company, recently held the 2009 CTR Insight Summit Forum in Beijing, releasing the latest development trends in China's media market, advertising market and consumer market. The report shows that the half-year growth rate of China's fast consumer goods market is 5.4%, maintaining a steady growth trend, but also showing a weak physical channel, uneven market warmth and local prosperity.

China Consumer Market Trend Report shows that the annual growth rate of China's fast consumer goods market reached 5.4% by June 2019, showing a steady growth trend compared with 2018. CTR analysis points out that, on the one hand, the market is uneven, high-end continues, brand competition is white-hot; on the other hand, the slowdown of macro-economy and the disappearance of population dividend bring severe challenges to physical retailing, but also bring more opportunities for local prosperity. The report also reveals the keywords of marketing in 2019: "personalized segmentation needs", "social content driven" and "online and offline unbounded integration". CTR points out that the trend of individualization of consumers in different circles and different characteristics in the Chinese market has brought market segmentation, new consumption scenarios and multi-directional means of communication over a full period of time, as well as the deep integration of online and offline, which breeds major changes in marketing, and will bring subversive growth opportunities to brands of different scales. CTR suggests that brands need to constantly break into subdivided micro-scenarios to meet and stimulate consumers'needs, and create differentiated products to bring new traffic. Brands also need to continuously and cross-media interaction with consumers, brand building, and use live immersion shopping experience to provide one-stop grass-roots planting. Grass opportunities. At the same time, brands also need to cooperate with retailers, focusing on user needs, playing a good combination of boxing, creating a full-channel consumption scenario, and creating sales increments.

In addition to the three major trend reports, CTR has also released three new products and services: cross-screen advertising homology evaluation system, actual purchaser ratings, and programmed placement optimization platform, focusing on solving cross-media marketing strategies and evaluation, new value mining of television media, advertising placement optimization and other industry pain points and needs.