See clearly the pitfalls behind anti sugar marketing

With the recommendation of stars and beauty bloggers and the promotion of businesses, there has been a wave of "anti sugar" among young and middle-aged women recently. Reporters interviewed found that they quit sweets, do not eat carbohydrates, eat anti sugar pills, drink anti sugar oral liquid, and paste anti sugar facial mask. Under the huff and fall of businessmen, not only are people over glycemic control and hypoglycemia, but also people suffer from gynecologic diseases such as uterine fibroids and hyperplasia of mammary glands by eating anti sugar products. (October 13, worker's daily) sugar, lipid and amino acid are called three major nutrients. Sugar is not only an important source of human energy, but also an essential material for human metabolism. For example, the synthesis of cells can not be separated from sugar, material metabolism can not be separated from sugar. Sugar also has many functions such as forming tissue and protecting liver function. Stop eating sweets and carbohydrates. If you eat too little sugar for a long time, your body may be in disorder. Healthy people eat anti sugar pills and drink anti sugar oral liquid, and treat sugar as an enemy to prevent, which is more likely to make the body pay the price of disease. In recent years, "new playing methods" which are lack of scientific basis but widely sought after in the aspects of beauty, health care, health care, etc. Although they are different in content, they have the same formula behind them: only select the favorable aspects and publicize and utilize them after packaging, and never mention the adverse theories and side effects. For example, when selling weight-loss drugs, we should publicize their possible weight-loss effects, but not mention the harm caused by illegal ingredients.

Although the marketing routine  is not reliable, it is not lack of trust, which is a phenomenon worthy of reflection. The reason is that many people do not have an overall view of things, and they often have a blind eye. Anti sugar is a typical example. Controlling the intake of sugar can get the effect of reducing weight, but there is a limit to controlling sugar. Stop and expel sugar blindly, the positive effect of sugar will be affected, and the final result is not worth it. For this kind of marketing, we need to let people see its essence through popular science and disinformation. Scientific attitude is more important than specific scientific knowledge. Science popularization and publicity with half the effort are aimed at the common marketing routines, correct the attitude of consumers towards things, and help people not to be biased. When more and more people develop such habits and scientific literacy, not only anti sugar marketing is difficult to cheat, other similar marketing will gradually lose market.