The essence of coating industry competition is supply chain competition

Paint dealers want to develop healthily in the long term, so they must pay more attention to the supply chain and make a plan for the future in the supply chain, so that they can walk more calmly and easily in the period of great integration and adjustment of the whole paint industry. From the perspective of the whole coating industry, there will be three development trends of make-up, promotion and iteration for a long time. From the perspective of the supply chain development of some leading paint dealers, there are several development patterns in the same agent brand, some are still in the make-up stage, and on the other hand are trying to upgrade and iterate coating online coatingol.com. The building of supply chain capability is a strategic long-term project for any paint dealer, which requires long-term strategic determination and persistence. The essence of paint industry competition is supply chain competition, and the operation ability of supply chain will be the indispensable core competitiveness and strategic commanding point of paint dealers. In other words, in the paint industry, the acquisition of supply chain capabilities and advantages requires continuous change and improvement for up to 5-10 years to form a real structural advantage.

Once the supply chain advantage is formed, it will gain a huge leading advantage for a long time. Since 2010, the consumption demand of coating products represented by powder coating, water-based coating, diatom mud, etc. has been increasing year by year, the industry scale has been growing steadily, leading enterprises have been upgrading, and coating material suppliers, manufacturers, distributors, chain home shopping malls, e-commerce platforms, etc. have ushered in unprecedented Development opportunities and challenges. Nowadays, paint dealers are more and more inclined to provide customers with integrated painting solutions. The common development trend has been formed in the whole house customization, whole package painting, big store mode, whole category operation, diversified channels, etc. Therefore, paint dealers are facing great challenges at the supply chain level. It is mainly reflected in the following aspects:

1. The lack of supply chain thinking, the lack of awareness of the importance of supply chain development to marketing competitiveness at the strategic level. Most paint dealers do not have a reasonable supply chain management organization, lack of overall coordination and management thinking. Due to the characteristics of complex products, diverse channels, personalized demand and long supply chain, the overall supply chain complexity of the coating industry is very high. 2. Facing the problems of long delivery cycle and high inventory in the whole channel. Excessive channel inventory load, resulting in huge investment in new products often can not be timely and effective listing, "burst money is not burst", after years of cycling, resulting in huge opportunity cost, seriously hindering the development of paint dealers. 3. The traditional and long-term wholesale mode guided by the order meeting makes the whole supply chain cumbersome and hard to return, completely unable to adapt to the demands of the new era of consumer centered. 4. The paint supply chain is lengthy and long, and the large-scale paint dealers generally involve the whole chain from product supply to end consumer service, with high complexity of the supply chain. If there is no systematic supply chain planning and capacity building, the supply chain will become a key factor restricting the development of paint dealers. 5. Consumers' personalized demand is becoming stronger and stronger, which leads to the push-pull combination point of supply chain moving backward to the supply side. More and more coating dealers provide customized services, or product diversity selection and matching services, as well as omni-channel operation and services.

As a result, consumers demand more and more price performance, which requires the paint dealer's supply chain system to have very strong control ability and flexibility. The Enlightenment of the reform of the supply chain of paint dealers in China is that China's paint industry has been in the traditional business mode for a long time, unable to comply with and meet the needs of consumers for brand makers in the new retail era, which has greatly restricted the development of dealers. However, in the past few years, the few paint dealers who have been foresight and top in the supply chain have shown their great advantages. For many paint dealers who have not made up their minds, there is a crisis of market share converging to excellent dealers, and there is also an opportunity to learn and inspire from them. First of all, an effective supply chain is the core of all paint retail enterprises. It is necessary for paint dealers to establish an effective and competitive supply chain system in order to gain competitive advantage. Secondly, any reform is not achieved overnight, especially the reform of supply chain, which covers almost all the businesses of paint dealers, and takes one lead and moves the whole body. The reform of supply chain is also a long-term work, which needs 5 years, even 10 years or even longer periods of persistence, which requires the firm strategic spirit of the enterprise. Third, paint dealers should have the courage to recognize their own problems, and also have the determination to accept and borrow the ideas, experience and methods of experts in the industry.