L’ORÉAL INDIA TO FOCUS ON PREMIUM HAIR CARE OVER THE NEXT FEW YEARS

THE WHAT? L’Oréal India is said to be focusing on bringing premium hair care products to the Indian market, according to Omar Hajeri, President, L’Oréal Professional Products division, who spoke to the Mint. 

THE DETAILS Hajeri stated that the company’s professional products division has plans to launch brands into India over the next few months, in order to tap into the growing base of affluent consumers. 

L’Oréal is also set to tap into the organized salon market on the retail side. 

THE WHY? The Indian beauty products and services market has grown thanks to social media and consumer awareness. 

Hajeri said, “We will complete our international portfolio in India with new international brands in the years to come. There is a strong appetite for premium hair care. When it comes to curling and highlighting categories, we have some brands across the world that are also a stylish proposition for the Indian consumer and we are going to bring them to India in the next few years.”