Birla Carbon Brings All Global Entities Under Single Brand Name

Birla Carbon, an Aditya Birla Group company and a leading global player in carbon black, has announced the renaming of all of its entities worldwide to “Birla Carbon”. The name change seeks to leverage Birla Carbon’s leadership position around the globe.

“As a single global brand Birla Carbon will be even better recognised for its value offering around sustainability, innovation and global supply security,” emphasised Dr. Santrupt Misra, Chief Executive Officer, Birla Carbon.

Mr. John Loudermilk, Chief Operating Officer, Birla Carbon, added, “While Birla Carbon is a well known brand with our partners, this is an exciting change to build on this brand value to ensure all constituents see the strength of One Birla Carbon no matter where we do business. As a single unified global brand in carbon black, it enables us to collaborate across all stakeholders and build a brighter future in the industries and communities we serve.”

Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the $44.3-bn Aditya Birla Group. The company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon has two technology centres at Marietta (USA) and Taloja (India), besides laboratories across its manufacturing units providing for continuous R&D.