Hailier: Accelerate the layout of the upstream industry chain to deepen the advantage of 'integration of technical formulations'

Recently, the construction of the second phase of Hailier-Henning project is being intensified. According to the project plan, the project mainly builds agricultural chemical apis and intermediates production lines, after completion, the overall production capacity of the first and second phases of the project will reach 40,000 t/a.

Ge Jiacheng, president of Hailier, said: "This project will help further expand the advantages of Hailier’s  'integration of technical formulations." Founded in 1999, Hailier is a listed enterprise integrating research and development, production, sales and technical services of pesticides, intermediates and functional fertilizers. At the beginning of 2017, Ge Jiacheng took the post of president of Hailier after experience in production, research and development, foreign trade, logistics and other positions. Under its leadership, Helier further deepened the advantages of industrial chain integration.

In recent years, China's pesticide industry has experienced a "shuffle" process accelerated from the past "small scattered" to the concentration of head enterprises, and the competitive pattern of "strong constant strong" has become more prominent. Enterprises want to maintain competitive advantages in such changes, expand the scale at the same time, it is necessary to strengthen the ability to control the supply chain.

In the upstream of the industrial chain in recent years, Helier has accelerated the layout. Not only has it built a production base similar to Hengning Biology, but also seeks more stable cooperation through the form of capital shares. In June last year, Hailier acquired a 26% stake in Shaanxi Jinxinyi., an important intermediate producer, for more than 60 million yuan. Today, the integrated layout of intermediates, agents and preparations has become one of the core advantages of Hailier. Since landing on the A-share main board market in 2017, the compound growth rate of Hailier’s  operating income has been more than 20%.

At present, Hailier has more than 600 people serving the national plant protection market at the grassroots level for a long time, on the one hand, guiding farmers to use drugs scientifically to ensure efficacy; On the one hand, it provides farmers with professional crop planting technical knowledge guidance, helps farmers to enhance scientific planting concepts, improve crop planting and field management level, and achieve quality improvement, yield increase and income increase.

Under the leadership of Ge Jiacheng, the overseas market expansion of Hailier has further accelerated. At present, Hailier has obtained certificates for more than 2,100 products in 70 countries such as Paraguay, Egypt, Kenya, Thailand and Pakistan, and is carrying out support registration or independent registration in more than 80 countries and regions such as the European Union, the United States, Canada, Brazil, Colombia, Dominica and Serbia. In order to support future business expansion, Hailier has set up subsidiaries in Brazil, the Philippines, Cambodia and other countries, and the establishment of a branch in Argentina is also under planning.

As a new generation of entrepreneurs, Ge Jiacheng also attaches great importance to the use of information and digital tools to continuously improve and optimize internal management. At present, Hailier has built six platforms, including marketing management, supply chain management, industry and financial management, human capital management, park management and big data management, and has gradually realized the interconnection between the systems." You can see how the product quality is and how orders are being fulfilled." In Ge Jiacheng's view, informatization and digitalization provide important support for the realization of fine management, and will also provide help for Hailier to a higher level in the future