Sun Chemical Launches Two New SunPURO® Natural Colors for the Beauty Industry

On December 14, 2023, Sun Chemical announced the expansion of its SunPURO ® Naturals product line to meet the beauty industry’s growing demand for responsibly sourced natural colorants in cosmetics and personal care formulations.

SunPURO® Natural Carotene O N70-2317 is a cultured beta carotene derived from Dunaliella salina. SunPURO® Natural Carotene O N70-2317 is a globally recognized natural colorant that delivers a warm orange hue, providing vibrant color from yellow to orange and antioxidant properties for use in makeup and skin care products.

SunPURO ® Natural Carotene BTO N70-2527 is a natural orange-red colorant produced through biological fermentation of β-carotene. Biofermentation processes can increase yields while minimizing the environmental impact of the product.

"We are pleased to add these two new products to our SunPURO® Naturals range. With sustainability as a pillar of Sun Chemical's strategy, we strive to provide natural solutions that have a lower environmental impact. Offering ingredients made through biofermentation enables sustainable innovation in the natural sector. We look forward to introducing more colorful, more natural solutions to the beauty industry. ” said Edward Webb, global director of cosmetics at Sun Chemical.