Thailand Expert Vitthaya Inala: Thailand Food Megatrends During 2018-2028

Vitthaya Inala.Ph.D. from Megachem was the second speaker. He gave a deep analysis on Thailand food ingredients industry. From the perspective of the general development trend of Thailand food ingredients from 2018 to 2028, in combination with the latest industry news and market information, Vitthaya Inala.Ph.D. enable us to get a total information of Thailand food ingredients industry.

I. Database analysis and industry overview of Thailand food industry

Food industry overview:

• Food industry have trend to increase continually

• Estimated that Thailand’s Food products Export in 2018 will have value 1 Trillion Baht, quantity 32.5 Million MT, Growth 5.3% from last year.

II. Market intelligence

Spreads market

• Hasty lifestyle of Urbanized people

• Bread consume rate still low at 2-3 kg/person/year

• Still have growth chance for Bread & Spread

• Spread can eat with many kinds of bread e.g. Biscuit, Croissant, Bagle, Pancake

• Spread can enhance the taste of other foods e.g. Roti, Waffle, Cake, Ice Cream

Ready to drink tea

Market cap reduce due to consumers concern about healthy drinks

• Consumers have changed to drink juice or energy drink instead

• Manufacturer need to change to reduce % Sugar or adding herb for more attractive

Malted beverage

• Still not have big market share & high growth rate compare to tea & coffee

• Still have room to grow for healthy drink market

III. Law & regulation

IV. Thailand future foods