Lubrizol Opens Beauty Institute in Shanghai, China

The Lubrizol Beauty Institute expands the company's R&D and laboratory network in Asia Pacific and features clinical testing equipment and collaborative workspaces based on best practices from Lubrizol's clinical trials in Barcelona, Spain.

The Shanghai center is designed to provide state-of-the-art claim substantiation, sensory evaluation and consumer insight generation, as well as training and education programs. The center enhances Lubrizol's technical service capabilities, providing customized, integrated support to customers and moving from insight to innovation faster and more efficiently through artificial intelligence and computer vision.

Bernardo Medeiros, Vice President of Lubrizol's Beauty, Home, Pharmaceuticals and Nutritional businesses, said:

"The Lubrizol Beauty Institute in China demonstrates our commitment to innovation and growth in this important region. China is recognized as the fastest growing beauty market and plays a vital role in beauty innovation. "By combining global breakthrough technologies with local consumer insights and local expertise, we can expand our capabilities to provide value-added solutions that are relevant not only in the local market but also globally. ”

Since its founding nearly 100 years ago, Lubrizol has been at the forefront of innovation, shaping a legacy of transformative solutions to meet the world’s evolving needs to advance mobility, improve health and enhance modern living. With a presence in Asia Pacific for more than 65 years, Lubrizol has invested heavily in strengthening its local capabilities and has established a significant presence and reputation with commercial offices, manufacturing sites and technical centers throughout the region.

The Lubrizol Shanghai Beauty Research Institute is a strategic center to further develop in vivo beauty testing capabilities, apply decision science to support next-generation beauty ingredients, enhance innovation collaboration and accelerate time to market.

“With its scale and influence across many industry value chains, China plays an important role in setting the pace for technological advancement and innovation. Henry Liu, Vice President of Lubrizol Asia Pacific, said: "The establishment of the Beauty Institute is a strategic move for Lubrizol to take a central position in the most dynamic ecosystem and innovation sector. The Institute will further strengthen our local presence while we continue to invest in local innovation and talent to gain a deep understanding of local market needs and trends."

Lubrizol's Beauty business offers a comprehensive portfolio of skin care, makeup, sun care, hair care and cleansing ingredients, as well as formulation and application expertise to help customers create differentiated products that meet the evolving needs and preferences of consumers in local and global markets. The company has received many industry awards for the value it brings in active and functional beauty ingredients.