Olive Tree People Launches Hydroxytyrosol-Based Cosmetics Brand

Olive Tree People Inc. announces the launch of Olive Rose, a new, globally exclusive, "no-makeup" cosmetics brand based on hydroxytyrosol. Olive Rose will be available in October 2024. Olive Rose is the world's first "no-makeup" cosmetic based on hydroxytyrosol, delivering a "new skin feel".

The announcement was made at an event hosted by Olive Tree People in Santa Monica, California, on June 7-8 to celebrate the brand’s first anniversary in the U.S.

Magda Lommel, daughter of founder and CEO Thomas Lommel, introduced the Olive Rose brand based on her personal experiences between Mallorca, Berlin, Basel and Los Angeles.

"With the success of the waterless movement and our brands Oliveda and LA Dope, we have built thousands of customers who love our products over the past 15 months, so we have laid the foundation for what I believe will be eight-figure sales for Olive Rose in its first year," said founder and CEO Thomas Lommel.

Olive Rose is another brand under the Olive Tree People umbrella, joining LA Dope, Oliveda, Olive Mush and Re:connected to Nature.