Market analysis of natural food coloring: functional applications have prospects
Recently, Henan Zhongda Hengyuan Biotechnology Co., Ltd. accepted an interview with Zhitiqiao and shared his views on the natural pigment market.
Question 1: What is the trend of natural pigments in the domestic and international markets in the past decade?
Answer: According to the market report recently released by Indian market research company Meticulous Research, the natural food coloring market will reach US$3.2 billion by 2027, with a compound annual growth rate of 8.4% during the forecast period (2019-2027). By type, the natural food coloring market is mainly subdivided into carmine, anthocyanins, caramel, carmine, carotenoids, chlorophyll, spirulina, turmeric, sugar beet, etc.
As people continue to understand the concept of a big healthy life, turmeric has become one of the trends in the development of the big healthy market. The market for turmeric-related dietary supplements, food and beverage products is currently continuing to grow. According to relevant data, as of March 24, 2019, the United States has launched products with turmeric as its main functional ingredient, which has increased by 13%. The multi-channel market for specialty foods containing turmeric has also seen a significant increase, and the annual growth of each channel is basically around 20%. At the same time, data shows that, driven by functional instant beverages, sales of functional foods and beverages containing turmeric have seen double-digit growth.
According to retail data provided by market research companies SPIN and IRI, turmeric had the largest increase in sales in mainstream retail channels in 2017, an increase of 46.7% year-on-year. Consumers’ total spending on turmeric supplements in mainstream retail stores was US$32,456,933, an increase of approximately US$10.3 million over the previous year. By 2019, the total global curcumin market has reached 1.2 billion yuan and is expected to grow to 2.4 billion yuan in 2026 , The compound annual growth rate (CAGR) is expected to reach about 10.7%.
Question 2: The pigments on the market are generally divided into natural pigments and synthetic pigments. What do you think are the advantages and disadvantages between the two? What are the current popular pigments?
Answer: They are easy to color, which makes the product more beautiful. The difference between them is that the color stability of industrial pigments is long and easy to retain; the color stability of natural pigments is short. Products are different, so different manufacturers or companies choose different ways. Zhongda is a manufacturer dedicated to the extraction of natural plant pigments and raw materials. The corporate culture is "add color to life and add health to life". Compared with synthetic pigments, natural pigments are used in dyeing and weaving or food coloring. In addition to their more natural and soft colors, their different functions have different health benefits. Just like the farmer’s advertisement, we belong to the colors of nature. porter.
Based on the market trend this year, the most popular pigments are all natural pigments, including red yeast rice, gardenia yellow, phyco blue, cuttlefish juice, β-carotene, turmeric, etc.
Question 3: Which natural color categories of natural pigments are highly recognized in the fields of food, beverage, and health food, and are used more frequently? What is the future development space and trend of the corresponding field?
Answer: At present, β-carotene is still used in functional health foods. Phyco blue is more used in beverages. New black foods are gradually replacing plant carbon black with cuttlefish juice. Dunaliella salina is also exploring different dietary areas. the study. For the development of future trends, healthier, more functional natural pigments will be more popular in the market.
Question 4: In recent years, what are the bottlenecks encountered by Zhongda Hengyuan in its natural pigment extraction technology?
Answer: Taking turmeric as an example, we are not able to produce high-quality turmeric in the market from the beginning. Facing the problems of poor solubility of turmeric in the market and low bioavailability, the company's post-doctoral research and development team began to work on how to solve and improve it. Fortunately, it is not the first time to succeed in research and development. This is the result of the accumulation of thousands of experimental experiences. During the period, the company's general leader Wen, President Li, and others discussed the process together with the team, looking for the reasons, dozens of meetings, large and small, constantly breaking new ideas, exploring new methods, and formulating plans together. Capsule steady-state technology is a key point to solve the problem. It is the result of the collision of different thoughts in the meeting. It is the technical point and the final solution to the problem of turmeric concentrate. Based on the foundation of capsule steady-state technology, the team started new and different attempts in the face of how to improve bioavailability. Thousands of experimental results, combined with solid dispersion, emulsification and other technical forms, obtained official patent certificates in animal experiments, which prove that the bioavailability of Zhongda PURCUMIN turmeric is 10.28 times higher than that of ordinary turmeric.
After five years of extensive experiments, Zhongda Hengyuan's microencapsulation technology has matured. This is a reward for the hard work of Li Honglong and others. Similar to the microcapsule technology, the nano microcapsule technology reduces the size of the pigment molecules on the basis of the former, so that the effective ingredients in the pigment are more easily absorbed, while the stability and utilization rate are relatively higher.
Question 5: Nowadays, most people demand that food ingredients return to nature and foods are diversified. People have gradually formed a consensus on health and environmental awareness. Natural pigments have a more unpredictable development speed and space in the food industry. What do you think of our future market trends?
Answer: Take turmeric as an example. Turmeric and curcumin products on the market are growing and showing a trend of diversification. According to market data released by Innova Market Insights, a food and beverage industry market analysis company, between 2014 and 2018, the global launch of turmeric-containing foods and beverages increased at an annual rate of 11%. Although most of the turmeric products launched are seasonings or ready-to-eat foods, statistics show that the number of snacks, drinks and related products for sports people has increased significantly, and other different products containing turmeric have appeared on the market. For example, Japan has the most famous Ukonno Chikara "Power of Turmeric", American ARYA Cucumin+turmeric sparkling water, Temple Turmeric turmeric vinegar drink, Thai Qimin white tea turmeric drink, Starbucks once launched a turmeric latte in the UK, and many celebrities’ Turmeric bread, turmeric coffee, turmeric popcorn, and cosmetic series turmeric facial masks are also often found in recipes.
Therefore, in the future, general functional foods will become more and more popular. These will focus on the current problems of people's gastrointestinal discomfort, insomnia, hangovers, obesity, stress, and weak physique. Of course, it is different from health care products. Some functional factors and food will be integrated here, and a wider range of popular functional products will appear. The price will be lower than that of health care products. Therefore, the market prospect is an object worth paying attention to in the future.
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